Underground

Client: Caspian Beverage Holding

Task: to design new mainstream beer brand

Solution: Our target consumers are young adults – active seekers for the latest trends and fashions, standing out from everything that already exists.
This idea of voguish and slightly provocative London Tube took shape into Underground brand.

Team 
Idea and design: Igor Mitin
Support: Darya Nurlybekova, Akmaral Kayupova

 

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