Client: Caspian Beverage Holding
Task: to design new mainstream beer brand
Solution: Our target consumers are young adults – active seekers for the latest trends and fashions, standing out from everything that already exists.
This idea of voguish and slightly provocative London Tube took shape into Underground brand.
Idea and design: Igor Mitin
Support: Darya Nurlybekova, Akmaral Kayupova
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